Your new website is finally live. You got all the pages written, products added, galleries created and you love how it looks. But something is wrong, it’s not getting you any leads! Why is that? Most likely you aren’t marketing it.
Building a website but not marketing it is like printing brochures but not handing them out. It’s pretty much useless. That why we wrote this article about marketing a website.
In short, website marketing, is any marketing or advertising that let’s people know about your website. It can be online, i.e. internet marketing, via things like Google Adwords, posting in forums or sharing your website on Facebook. It can also be offline marketing like phone book ads, newspaper ads, direct mail pieces and much more. Here at ACU Web we focus on internet marketing.
There are a millions ways to market your website online. These are the internet marketing areas we focus on for our clients.
PPC = Pay Per Click – Many companies, like Google, Yahoo and Bing, offer Pay-Per-Click advertising on their search engines. It’s a great way to get fast results while being in control of your budget. You set your monthly budget, create ads and each time someone clicks on one of those ads you are charged. There’s a lot more to it, but that’s the basic idea. For more info check out this post; PAY PER CLICK – PROS & CONS
SEO = Search Engine Optimization – The short and dirty explanation for SEO is the effort of trying to get your website to show up on the first page of a search engine for certain search terms. For example, I want this article to show up on Google when someone searches “Marketing A Website“. We do this through a lot of techniques that are always changing thanks to Google’s Algorithm Updates. The core concepts are good content, lot’s of sharing and write something interesting that people want to read and share. Not an easy task but it is doable. If you want to work on your own SEO check out this post; 10 DIY SEO TIPS – VIDEO
This post is just to get you thinking about the fact that you need to market your website. There are a million ways to do it and depending on your product or service which ones will work the best will vary. So you have to expirement and you have to stay at. It’s a never ending effort but your business is worth it right? Or just hire us and we’ll get the headaches for you!