The role of social media in business management has abruptly changed since last few years. What was once used as a platform for corporate communication between target audiences and existing clients, has now become a platform for global interaction. However the increased use of internet and enhanced portability of internet corporate communication has changed its facets, so is Investor relationship management has taken new dimension with the power and support of socializing, that is by using social media.
If we close view investor relationship we will find it is all about the valuation of the company in terms of its financial strength and market comprehensiveness. Via social media feed a company can display the piece of information that may reveal the potential part of the company in two ways:
Therefore by using social media definitely corporate investor communication may turn extra potential but that should be done honestly and maintaining the authenticity of the picture, which has been projected in front of investors and common people.
In the first phase of virtual relationship internet had changed the face of communication radically and now with the reach and power of social media investor communication can be more vivid and to-the-point. Presently, the role of social media is:
Social media channels are now being watched and followed by common people, market analysis, as well as potential investors, for finding new business opportunities. After the announcement of SEC (Securities and Exchange Commission) that companies now can use social media for sharing investor-related information. From this standpoint:
Social media has the power to present business challenges today which can be potential business leverage for the investors as well as it can be well researched by market analysis for identifying the next financial growth of the company. In all aspects, social media platform works as an interactive forum.
Although social media mobilizing strategy for IR management varies from one company to another the general process for using social media is almost the same. These are:
Proper coordinating and analysis are the buzzwords now for enhancing the impact of IR communication, and achieving this all round result is the professional expertise of an IR professional.