If you are developing a social media marketing strategy for your yoga pages, it’s a great idea to take a peek at what other yoga businesses like yours are doing.
Following other yoga pages provides inspiration and gives you valuable information about what kind of content resonates with your target audience. It also gives you a chance to get involved in the communities surrounding those accounts — which can be a great place to find potential clients and partnerships.
There are hundreds of fantastic social media accounts to choose from. Below, we’ll introduce you to 8 of our favorites: 2 each from Instagram, TikTok, Facebook, and YouTube.
Laura Kasperzak has a staggering 1.2 million followers on Instagram, so she must be doing something right.
Laura’s account has a little bit of everything: gorgeous photography, videos of her trying — and not always succeeding — to achieve challenging poses, cute posts about her family, and of course tips, challenges, and instructional videos.
She engages her audience by being genuine and offering them content of real value.
Boys of Yoga
We love this account because of how non-standard it is. There are so many accounts offering great yoga tips, challenges, and inspiration, but this one is specifically geared toward fighting the stereotype that yoga is only for women.
The account features inspirational quotes and images of men doing various yoga poses, and the aesthetic is very “manly” — lots of browns, blacks, and whites, and poses that show men being powerful.
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This account is run by Bholi Parihar and Divyansh Sharma, yoga practitioners from India. They have 90.4K followers and have received more than a million likes on their TikTok videos, which feature the two holding cool poses together.
The pair is quoted in Yoga Journal as saying that they particularly appreciate TikTok as a platform because “anybody can see your videos no matter if they follow you or not, so good content generally gets its appropriate appreciation.”
Faustine Chef is a yoga instructor from France. Her TikTok account has 33.5K followers and 263K likes.
While she does show off some impressive moves with her account, what’s unique about it is that she gives it that TikTok flair using music and special effects.
Faustine told Yoga Journal that what she likes about TikTok is that “on TikTok, you have to be real — to be you.” TikTok content tends to be more casual and fun than picture-perfect Instagram, so there’s more room to show the process of reaching a challenging yoga pose.
The Yoga Burn Facebook page is run by Zoe Bray-Cotton, a highly experienced yoga and fitness teacher with a thriving business selling her at-home yoga programs.
Her Facebook business page has 1.7 million followers. She posts lots of videos and links with tips, yoga sequences, and useful information and advice.
Bharat Thakur Artistic Yoga
Bharat Thakur is a spiritual teacher and artistic yoga instructor based in India. His page has 1.2 million followers, and shares Bharat’s spiritual teachings, poetry, and art as well as information and advice about yoga and nutrition in both English and Hindi.
Yoga with Adriene
If you’ve been reading through this wondering why Adriene hasn’t turned up yet, it’s only because YouTube is where she really dominates!
Adriene Mishler is the founder of yogawithadriene.com and is pretty much the poster child for a successful online yoga business. She managed to translate her love of yoga and quirky personal style into a highly popular YouTube channel with almost 8 million subscribers and hundreds of millions of views from all over the world.
One of the secrets to her success is that she puts out an incredible amount of high-quality free content. She posts a new full-length yoga workout or meditation every week — and every day for 30 days at the beginning of the year — and since she’s been at it for 8 years, her channel has so many great yoga workouts, you could do one every single day for a year and a half without ever doing the same one twice.
Body Positive Yoga
Body Positive Yoga was founded by Amber Karnes, who describes herself as “a big yoga with a ‘big asana’ and a big heart.” Her focus is to help people of all shapes and sizes learn to love and accept their bodies through movement, and she trains other yoga teachers and movement educators in creating accessible and welcoming learning environments.
Her channel features important tips and modifications for yoga practitioners with larger bodies as well as her podcast interviews with various professionals in the field of fitness and wellness.
Amber’s business addresses a pressing need: to create a loving, non-judgmental space for people with larger bodies or other physical issues to practice healthy movement and improve their stamina and strength. Her channel is perfectly geared toward this target audience.